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GeoPoll’s mobile surveys shine light into the dark world of the ‘unwebbed’
GeoPoll is figuring out what people are thinking, from Taiwan to Tanzania. The company has raised $11.6 million for its mobile surveying technology, which lets organizations send out questions and get...
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Marketing automation ROI hits 28% — but half of companies aren’t sure it’s...
You might think it’d be hard to find a corporate investment that pays back almost a 30 percent return but still doesn’t seem worth the effort. But a new survey we’re running on marketing automation...
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Here are the apps teens actually love, in 5 charts
Teens. Since the beginning of humanity, they’ve always represented what the future of humanity would look like. Now, thanks to a new survey, we have an idea of what kinds of websites, apps, and online...
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Price vs. features: Marketing automation buyers and owners care about very...
If you own a marketing automation system, chances are you care most about features. But if you’re looking to buy a marketing automation system, chances are you care most about price. That’s just one of...
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Study: Marketing automation lacks experienced users, demands more resources
Mid-sized B2B companies and corporations that use marketing automation platforms (MAPs) lack experienced users and underestimate the amount of resource needed to drive effective MAP adoption. Those are...
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Are social media teams staying small because they can, or because they have to?
EXCLUSIVE: Social media teams appear to be getting a lot more done with the same number of staffers, according to a new report published today by ViralHeat. In the survey, entitled ‘Social Media Status...
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Marketing automation study: complexity, email, and personalization
VB INSIGHT: Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge?...
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Many Apple Watch owners see device as a want, not a need (survey)
The Apple Watch is just now making its way out into the marketplace. Critics like me have already had their say; now real people are starting to get some experience with the new (and potentially...
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More than 50% of Instagram’s biggest fans hate ad increase
ANALYSIS: There is no doubt that Instagram is a phenomenon. The social network has grown from nothing in 2010 to a user base that now boasts 400 million people worldwide, 77 million of whom are in the...
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It’s all about the lead: New study shows quality is key for sales and marketing
EXCLUSIVE: It is a topic as old as time itself — how to increase the quality of leads being produced by the marketing team, in order for the sales team to close more deals. A new commissioned study,...
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Dear employers: Live video has changed the workplace forever, and you’re not...
Live video, live streaming, and video messaging solutions — from Snapchat to Periscope, Facebook Messenger to Kik — are changing how the “digital native” generation views the workplace. And frankly,...
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3 stats that show chatbots are here to stay
GUEST: Chatbots have become trendy. They are everywhere at the moment, from banks offering their customers a conversational bot to interact with for basic tasks, to the old and funny Cleverbot. The...
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Survey finds half of consumers would prefer to conduct all customer service...
GUEST: Anyone paying any attention to consumer behavior today knows that customer desire to actually talk to companies is fading and fading fast. Gartner predicts that by the year 2020 only 10 percent...
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Adobe: Office workers aren’t worried about bots taking their jobs
GUEST: There’s a popular perception out there that most people, particularly office workers, are concerned that artificial intelligence (AI) is coming for their jobs. After all, more and more simple...
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Survata launches online and offline customer survey tool, adds geospatial data
EXCLUSIVE: Collecting customer opinions, market research data, and feedback is fairly easy online. You install one of a dozen widgets and set some questions, then wait for the responses. But getting a...
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More than 50% of Instagram’s biggest fans hate ad increase
ANALYSIS: There is no doubt that Instagram is a phenomenon. The social network has grown from nothing in 2010 to a user base that now boasts 400 million people worldwide, 77 million of whom are in the...
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GDC: Nintendo Switch developers are making 4 times more games this year
Game developers are in love with the Nintendo Switch, and they’re making four times as many games for the hybrid home and portable console as they were last year, according to a survey by the Game...
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Kids expected to drive VR demand as parents try to moderate health risks
A solid majority of parents expect that virtual reality will help educate children but believe the technology also poses health risks, a new report from Common Sense Media said today. The nonprofit...
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Price vs. features: Marketing automation buyers and owners care about very...
If you own a marketing automation system, chances are you care most about features. But if you’re looking to buy a marketing automation system, chances are you care most about price. That’s just one of...
View ArticleClik here to view.
Study: Marketing automation lacks experienced users, demands more resources
Mid-sized B2B companies and corporations that use marketing automation platforms (MAPs) lack experienced users and underestimate the amount of resource needed to drive effective MAP adoption. Those are...
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